Client: Fetch.com
Project: LLM, AI Image & Video Workflow Course (Enterprise Training)
Role: Lead Instructor & Generative AI Consultant
Deliverables:
5-week live training series for internal teams
Covered LLMs, AI image & video tools, and full generative workflows
Custom Slack channel for support and implementation
Ongoing consulting on AI content generation strategies
Tailored curriculum to Fetch’s creative goals and existing AI familiarity
Hands-on demos using real Fetch’s briefs, prompts, and media assets
Introduced structured prompting frameworks and reusable assets for scalable ideation
Result:
Equipped 30+ team members across product, marketing, and design
Built a unified understanding of how to leverage tools like ChatGPT, Kling AI, Midjourney & more
Sparked new use cases for ads, product content, and internal media
Streamlined internal experimentation with AI-powered content
Unified team adoption of AI tools through hands-on guidance
Positioned Fetch for faster, more scalable content creation cycles using generative tools
What Fetch said:
"I started following Heather on social media and, impressed with her knowledge and passion for AI I reached out and asked if she'd be interested in teaching a course to my team of creatives (who had very varying degrees of experience with AI). What followed was an invaluable series of virtual classes that progressed at the perfect pace. Heather made the complex simple - broke down AI workflows clearly and practically, even for those very new to the space. She understands both the tech and the creative applications and already real use cases have been implemented! I would highly recommend working with her. She also took tremendous care tailoring the course for our specific business needs."
Todd Riddle | VP Brand Creative, Fetch Rewards